书名: Digital Ethnography: Anthropology, Narrative, and New Media 

中文译名：数字民族志：人类学、叙述和新媒体

作者: [美] Natalie M. Underberg（娜塔利 M. 安德伯格）, Elayne L. Zorn（伊莱恩 L. 佐恩）

语种： 英语

ISBN: 0292744331

出版社: University of Texas Press

出版年: 2013年4月15日

内容简介：数字民族志(Digital ethnography)可以被理解为一种研究方法，这种方法以数字媒体讲故事的手法来表达现实文化。基于计算机的讲故事方式使观众超越引人入胜的事实，让他们浸入式体验另一种文化。对于任何一个探索丰富的民族志方法技术的社会科学工作者来说，《数字民族志》作为指南提供了一个开创性的方法，那就是利用交互式组件来模拟文化叙事。集成文化人类学、民俗学、数字人文和数字遗产研究的视野，全书充满了大量的实例研究,用以提供应用项目的深度讨论。多媒体案例的web链接也包含在书中，包括项目、设计文档和其他有关数字民族志项目计划执行的相关材料。另外，本书对新媒体工具包括数据库开发和XML编码等技术进行了探索和阐释，由此将精彩实例与赛博民族志（Cyber-ethnography）文献联系起来,比如文化遗产和计算机游戏结合起来实现的实例等等。作为这个领域少有的着重于数字研究的书，《数字民族志》引领读者深入了解到对于人文社会科学研究，技术资源提供的卓越潜力远远不限于技术一般与定量研究方法相关。作者极力阐明，文化研究,不管是关于感知的情感特质研究,还是关于认知的研究,其研究方法都被数字时代促进而不是阻碍。

作者简介：娜塔利 M. 安德伯格（Natalie M. Underberg），副教授，中佛罗里达大学视觉艺术设计学院数字媒体与民俗学系；伊莱恩 L. 佐恩（Elayne L. Zorn），副教授，中佛罗里达大学人类学系，著有《编织未来：安第斯岛旅游、服饰和文化》。

Introduce：Digital ethnography can be understood as a method for representing real-life cultures through storytelling in digital media. Enabling audiences to go beyond absorbing facts, computer-based storytelling allows for immersion in the experience of another culture. A guide for anyone in the social sciences who seeks to enrich ethnographic techniques, Digital Ethnography offers a groundbreaking approach that utilizes interactive components to simulate cultural narratives. Integrating insights from cultural anthropology, folklore, digital humanities, and digital heritage studies, this work brims with case studies that provide in-depth discussions of applied projects. Web links to multimedia examples are included as well, including projects, design documents, and other relevant materials related to the planning and execution of digital ethnography projects. In addition, new media tools such as database development and XML coding are explored and explained, bridging the literature on cyber-ethnography with inspiring examples such as blending cultural heritage with computer games. One of the few books in its field to address the digital divide among researchers, Digital Ethnography guides readers through the extraordinary potential for enrichment offered by technological resources, far from restricting research to quantitative methods usually associated with technology. The authors powerfully remind us that the study of culture is as much about affective traits of feeling and sensing as it is about cognition - an approach facilitated (not hindered) by the digital age.

Natalie M. Underberg is associate professor of Digital Media and Folklore in the University of Central Florida School of Visual Arts and Design. The Late Elayne Zorn was associate professor of Anthropology at the University of Central Florida and author of Weaving a Future: Tourism, Cloth, and Culture on an Andean Island.